Sales growth shouldn't be a mystery. It should be a system.
Most companies grow by accident — a big deal here, a lucky quarter there. We help you grow by design: a diagnosed sales engine, a designed funnel, clear leading indicators, and a cadence that compounds. We've scaled Egypt GMV 10x in 8 months.
The problems we solve
Your revenue is unpredictable
One quarter is up, the next is down. You can't forecast with confidence. The board asks 'why?' and you don't have a clear answer.
You don't know what drives growth
You know your top-line number, but you can't break it down: which segments, which channels, which sales motions actually produce revenue. No visibility into the engine.
Your sales team operates on hope
No structured pipeline, no qualification framework, no conversion metrics. Deals close (or don't) and no one knows why. Sales is an art, not a system.
Growth requires more headcount, not better system
Your answer to growth is 'hire more salespeople'. But more reps without a better system just multiplies inefficiency. You need leverage, not headcount.
How we work
Sales Engine Diagnosis
We diagnose your current sales engine: pipeline, conversion rates, sales cycle, win/loss, segment economics. Where is revenue actually coming from?
Funnel Design & Segmentation
We design the revenue funnel: which segments, which motions (inbound, outbound, partner), which pricing. Each stage has defined conversion targets.
Leading Indicators & Forecasting
We define the leading indicators that predict revenue 60-90 days out. You'll know what's coming, not just what happened.
Sales Cadence & Accountability
Weekly pipeline reviews, monthly forecast accuracy, quarterly territory planning. A system that compounds — not a team that hopes.
How the engagement works
Diagnosis
2-week deep dive into your sales data, pipeline, team structure, and conversion metrics. Produces a diagnostic memo with identified growth levers.
Strategy Design
Design the growth strategy: segment prioritisation, funnel, leading indicators, sales motion mix, pricing model.
Implementation
Roll out the system: pipeline restructure, dashboard, cadence, team training. First 90 days of operating under the new model.
Optimisation Retainer
Monthly retainer to review forecast accuracy, run experiments, and refine the system. Revenue growth that compounds.
CowPay — CBE Payment Facilitator via Banque Misr
An Egyptian e-commerce payment gateway needed to break out of a crowded market. Standalone payments were a commodity; margins were compressing; and USD-transfer constraints during 2022 were limiting merchant growth. The company needed a re-positioning that justified premium pricing and unlocked new merchant segments.
Outcome: Scaled Egypt GMV 10x in 8 months. Reached 2,000–10,000 cumulative active merchants via direct sales + performance acquisition. Built a defensible market position that was independently recognised as Most Innovative CEO 2023 (Egypt) by MEA Markets. Recognised by Philip Kotler in Marketing Management as the first Egyptian/Arab case study.
Read the full case studyQuestions about this service
Ready to discuss how we can help?
Book Your Free Consulting Session. We'll listen, share an honest perspective, and outline the next step — no pressure.