Business development is not cold calls. It's strategic market creation.
Real business development is finding where your next customer is, building the partnerships that unlock them, and structuring the commercial model that makes it profitable. We've built BD engines that scaled 2-10,000 merchants.
The problems we solve
Your growth has plateaued
You've saturated your current market or segment. Revenue is flat. You need to find the next growth engine — but you're not sure where to look.
You rely on one channel or one partner
Your revenue depends on a single distributor, a single channel, or a single segment. If that breaks, you're exposed. You need to diversify.
You have no partnership pipeline
In the Middle East, partnerships are the fastest path to scale — but you have no structured approach to finding, qualifying, and closing them.
Your team chases deals, not builds markets
Your BD team operates transactionally — chasing individual deals. No market mapping, no segment prioritisation, no compounding pipeline.
How we work
Market Opportunity Mapping
We map your addressable market — segments, geographies, verticals — and prioritise by attractiveness and fit. Not 'go to all of GCC' — which market first.
Partnership Strategy & Pipeline
We design the partnership strategy — who, why, what economics — and build a qualified pipeline. We've closed partnerships with Visa and Mastercard; we know what works.
Commercial Model Design
We structure the commercial model — pricing, revenue share, bundling, channel economics — so growth is profitable, not just top-line.
BD System & Cadence
We build the BD system — pipeline management, qualification criteria, review cadence — so your team compounds results month after month.
How the engagement works
Market & Opportunity Assessment
2-3 weeks. Map addressable market, assess segments, identify partnership landscape, prioritise opportunities.
Partnership & Channel Strategy
Design the BD strategy: target partners, channel mix, commercial model, qualification criteria.
Pipeline Build & Activation
Build the qualified partnership pipeline. Activate the first 3-5 partnerships to validate the model.
System Handover & Cadence
Hand over the BD system to your team — pipeline, cadence, playbooks — so the engine keeps running.
CowPay — CBE Payment Facilitator via Banque Misr
An Egyptian e-commerce payment gateway needed to break out of a crowded market. Standalone payments were a commodity; margins were compressing; and USD-transfer constraints during 2022 were limiting merchant growth. The company needed a re-positioning that justified premium pricing and unlocked new merchant segments.
Outcome: Scaled Egypt GMV 10x in 8 months. Reached 2,000–10,000 cumulative active merchants via direct sales + performance acquisition. Built a defensible market position that was independently recognised as Most Innovative CEO 2023 (Egypt) by MEA Markets. Recognised by Philip Kotler in Marketing Management as the first Egyptian/Arab case study.
Read the full case studyQuestions about this service
Ready to discuss how we can help?
Book Your Free Consulting Session. We'll listen, share an honest perspective, and outline the next step — no pressure.