The KnowHow Company exists to transfer knowhow — not just knowledge.
We are a UK-registered consulting firm operating across Egypt and the wider Middle East. We help organisations move from diagnosis to action through research, strategy, and disciplined execution.
- DBA (in progress) — Strategic Management
- MBA (Marketing) — Arab Academy for Graduate Studies of Business (2009)
- B.Sc. Commerce — Ain Shams University (2003)
- Arabic (Native)
- English (Fluent)
We transfer knowhow, not just knowledge. The goal is for your team to be able to sustain the work long after we leave.
Mohamed Abu Khadra is a growth-stage executive and the founder of The KnowHow Company. Over a 20+ year career he has owned full P&L, built partnerships with Visa and Mastercard, delivered PCI DSS readiness, and scaled distribution through bundled commercial offerings — leading two capital raises and managing due diligence through closing. He scaled Egypt GMV 10x in 8 months at CowPay by embedding payments inside a broader social-commerce proposition, and led Bee's 2016 Mastercard Egypt partnership that saw Bee selected as the exclusive payment aggregator for MPGS and wallets in Egypt (over Fawry). His launch campaign for Bee was selected by Philip Kotler as a case study in Marketing Management — the first Egyptian and Arab case study in Kotler's textbook.
Mohamed's career spans fintech, payments, telecom, and consulting — from Sony Ericsson and MobiServe/Orascom through Bee FinTech (10 years as Marketing & BD Director), Huawei (MEA Marketing Director), CowPay (CEO, scaled GMV 10x), and most recently as CMO of Bokra before founding The KnowHow Company. He is a Fellow Marketer of the Chartered Institute of Marketing (CIM), a Visiting Professor at RB College (UK), and a postgraduate lecturer in Marketing, Business Planning, and International Business.
20+ years of operator experience
Built, scaled, and advised fintech, payments, platform, and ecosystem businesses. Owned full P&L, led two capital raises.
Most Innovative CEO 2023 (Egypt)
Recognised by MEA Markets' CEO of the Year Awards for scaling CowPay — a CBE-licensed payment facilitator.
First Egyptian case study in Kotler's Marketing Management
Bee Egypt's launch campaign, led by Mohamed, was selected by Philip Kotler — the first from Egypt and the Arab world.
Partnerships with Visa & Mastercard
Visa Egypt (CowPay, 2022) and Mastercard Egypt (Bee, 2016 — exclusive aggregator over Fawry).
Visiting Professor — RB College (UK)
Postgraduate lecturer in Marketing, Business Planning & International Business. CIM Fellow. Celemi Simulation co-facilitator.
UK-registered · Cairo-based
Operating across Egypt, the Gulf, and the wider Middle East — international credibility, local practicality.
Independently verified, externally recognised.
Most Innovative CEO 2023 (Egypt)
MEA Markets — CEO of the Year Awards
Awarded for his work as CEO of CowPay, an Egyptian fintech payment gateway.
First Egyptian case study in Philip Kotler's Marketing Management
Think Marketing Magazine
Bee Egypt's launch campaign, led by Mohamed, was selected by Philip Kotler (Kellogg School of Management) as a case study in Marketing Management — the first Egyptian and Arab case study included in Kotler's globally acclaimed textbook.
CowPay CEO Appointment — covered by Economic Times, Adgully, Zawya
Economic Times India / Adgully / Zawya
Multiple regional and international publications covered Mohamed's appointment as CEO of CowPay, a CBE-licensed payment facilitator.
CowPay–Visa Strategic Partnership — covered by Youm7 (Arabic)
Youm7 (اليوم السابع)
Youm7 — one of Egypt's largest news portals — covered the CowPay-Visa strategic partnership announcement. Mohamed was quoted as CEO: 'This partnership with Visa will enable us to develop a new payments system and offer solutions for the Egyptian market.'
Bee Egypt EGP 70M investment — interview with Daily News Egypt
Daily News Egypt
As Marketing Director of Bee, Mohamed was interviewed about Bee's EGP 70M investment in the Egyptian market and the Mastercard partnership that followed.
Speaker — AUC Venture Lab Startup Launchpad
American University in Cairo (AUC)
Speaker and mentor at AUC Venture Lab's Startup Launchpad program — the premier startup accelerator in Egypt and one of the first in the MENA region.
Speaker — Marketers League Conference & New Giza University
Marketers League / NGU
Panel speaker at Marketers League Conference 2021 and New Giza University marketing panel, discussing inexpensive marketing practices for SMEs.
20+ years of building, scaling, and advising.
Videos & appearances.
Marketing Tips & Tricks Panel — New Giza University
Panel discussion on inexpensive marketing practices for SMEs at New Giza University's Kapsoula event.
Marketing Conference Talk
Conference talk on marketing strategy and business growth in the Egyptian market.
Beyond consulting.
Mohamed doesn't just advise — he builds. The KnowHow Company's methodology is applied in real products.
Want to discuss your challenge?
Book Your Free Consulting Session. We'll listen, share an honest perspective, and outline the next step — no pressure.